The Unboxing Experience
This past winter AICC Canada held its annual design competition for Conestoga College. The Packaging Engineering Technician Students got introduced to the Design Challenge in early February. The criteria for this years’ competition was to create a unique unboxing experience for a consumer. These products would be purchased and shipped online through distribution channels such as Amazon.
The students had many factors to consider when they were creating their designs. The desired results should be a sustainable, environmental design and contain some flow-through packaging concept that can have a secondary purpose. Their designs had to focus on brand representation. Of course, the outcome was to create the Ultimate Unboxing Experience for a consumer.
The Unboxing Experience is a phenomenon where consumers are so mesmerized with their purchase that they videotape themselves, opening it up. This can go viral, and when a product goes viral, the chance of increased sales could be exponential.
This year’s challenge was even more remarkable for our students at Conestoga College as they were in a remote learning environment. Everyone in this competition had minimal access to school resources. They had to resort to designing and cutting samples on their own time, which meant weekends and late evenings. Every weekend, a student was provided 2 hours of model cutting time on Saturdays and Sundays throughout February, March, and April. The students spent countless hours perfecting these designs to create their version of the Unboxing Experience.
And the Winners are…